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Aug 2, 2017 by

Best Small Business Website Design: Why Is It Important?

The web design industry was created because it has been deemed as an important part of business. It has become necessary for promotion and marketing a company. There are two options for business owners: they can choose to hire people for web design services or do it themselves.

Because of the high competition in the business industry these days, owners should see how important it is to have the best design for their small business website. Modern consumers usually check products and services online before they making the decision of purchasing an item or a service. Therefore, design and layout is important for any website since it can be a major factor in how customers see your brand.

It was reported that a visitor makes the decision to continue to browse a website within seconds. Your website is one way for you to communicate to potential customers. The failure to communicate well to consumers can lead to you losing great opportunities and income.
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Having the best small business website design is imperative to retain your market and to increase the likelihood that these customers will keep on coming back to support your company. Web design does so much more than just making your website look good; it also influences your company’s online presence.
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In research done by Joseph Putnam, a web designer, he found that web design elements play a significant role in whether consumers will trust your company or not. Moreover, design was revealed to be even more powerful than content.

The factors that negatively affected websites are: complicated layouts, annoying ads, hard to read text, and slow website load times. Content is still a major factor, though. Participants said that they liked websites that were relevant, clear, and informative.

Design and content should work together for your small business website. If your site does not have a good layout, it could put off your customers from reading what you have for them on the website.

Web design also affects search engine optimization. Business owners should be careful about employing the current trends in website building as these may not always be the best choice for your website in the future.

Good web design can also lead to consumers trusting your brand more. Branding is important for any business since it can help customers return for your products and services or not.

Conversion rate is another factor that web design influences. First, having an intuitive structure can influence visitors to continue looking through your website.

Another factor is content. The words that you use in your small business website can make or break your conversion rates. Color is also a factor to consider since it can help lead visitors to what content you want them to read.

Several free website builders are available online for those who want to make their own sites. Weebly is one of the most popular options. While it has premium and ecommerce packages, small businesses do not necessarily need them. Its top feature is the drag and drop that allows for a simple and easy small business website creation for business owners. This allows creators to add different sections like texts, images, videos, galleries, and maps.

Wix is another famous choice for website builders. It has become one of the top choices because of the many free design templates to choose from. All types of businesses seem to have a template in this website builder. After choosing a template, it also has a drag and drop feature to add and remove sections similar to Weebly. Creators can explore various tools with this feature like an image editor, video backgrounds, password protected pages and social media shortcuts.

Webs is the best option for small business owners who want to focus on SEO functionality. This website builder has built-in search indicators that can help in optimizing one’s website which allows your company to generate organic traffic much faster. The platform has a well-designed theme and modifications are easy as well.

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